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Chrysler Fleet Preview
RECORD NUMBER OF CANADIAN CUSTOMERS ATTEND CHRYSLER 2012 FLEET PREVIEW MEETING
Chrysler signaled that it is back in the game stronger than ever at its 2012 Fleet Preview Meeting in Austin, Texas recently. A record number of customers from Canada joined fleet professionals from across United States, Mexico and Europe. The three day event featured product, program and process information sessions, on-track, off-road and street vehicle driving exercises, and an opportunity to learn about Chrysler's 2012 and beyond, goals and objectives. As part of a comprehensive, multifaceted communications strategy, Chrysler provided all attendees with a downloadable App, which allowed them to view Chrysler product and service information and videos directly on their smartphones by using a tag reader.
Chrysler Canada Fleet Operations team members were on hand at the street ride and drive portion of the meeting to answer customer questions.
Norm Lyle, Chrysler Canada with a 2012 Ram 4500 HD pick up at the Commercial Truck training component of the event.
Ken Tuckey (left), Chrysler with Mike Cullen, Aecon at Chrysler Fleet Preview.
Vehicles at Chrysler Fleet Preview Meeting.
Chrysler signaled that it is back in the game stronger than ever at its 2012 Fleet Preview Meeting in Austin, Texas recently. A record number of customers from Canada joined fleet professionals from across United States, Mexico and Europe. The three day event featured product, program and process information sessions, on-track, off-road and street vehicle driving exercises, and an opportunity to learn about Chrysler's 2012 and beyond, goals and objectives. As part of a comprehensive, multifaceted communications strategy, Chrysler provided all attendees with a downloadable App, which allowed them to view Chrysler product and service information and videos directly on their smartphones by using a tag reader.
Chrysler Canada Fleet Operations team members were on hand at the street ride and drive portion of the meeting to answer customer questions.
Norm Lyle, Chrysler Canada with a 2012 Ram 4500 HD pick up at the Commercial Truck training component of the event.
Ken Tuckey (left), Chrysler with Mike Cullen, Aecon at Chrysler Fleet Preview.
Vehicles at Chrysler Fleet Preview Meeting.
