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Canadian Black Book celebrated the 10th year for its Retained Value Awards, and to mark the occasion Overall Brand winners were added for the first time.

“After a decade of presenting these awards, we’ve established that it is necessary to recognize the brands that really excel in terms of retained value, across all their products,” said Brad Rome, President, Canadian Black Book. “That said, our number one priority in presenting these awards, is to help consumers know what models and brands provide the best opportunity to save money in the long term.”

The first ever Overall brand winners are: Car award goes to Subaru, Truck/SUV award goes to Toyota and Luxury award goes to Porsche. Overall brand winners were named after taking an average of retained value over four year for all the vehicles the OEM has in the three categories.

For 2017 version of the awards, 2013 model year vehicles were looked at. For the 10 consecutive year, Toyota won the most awards, with nine.

For 2017, the average used car in Canada had a retained value of 50.6 per cent, for 2013 MY vehicles. For categories, retained values were: small pickup (73 per cent), full-size luxury (60 per cent), full-size pickup (59 per cent), full-size SUV (58 per cent), and sub-compact cars (37 per cent).

“Canadian market demand and US demand for Canadian used trucks and SUVs are driving up their retained and future values. To get the most bang for your buck, it seems trucks and SUVs are currently the best bet,” said Brian Murphy, VP Research and Editorial, Canadian Black Book.

In terms of vehicle models, the highest numbers were achieved by Toyota FJ Cruiser (Mid-Sized SUV), which had a retained value of 83 per cent, the highest percentage ever. Other vehicle with high values were: Jeep Wrangler and Toyota Tacoma (82 per cent).

“These new records are truly astonishing achievements, considering the average vehicle today loses around 30 per cent of its value in the first year alone,” said Murphy. “My best advice to consumers is to consider those vehicles that have a history of strong value retention, to minimize the inescapable effects of depreciation on your bottom line.”

See the complete list of winners below:

2017 winners are based on 2013 model year vehicles (second and third runners-up are in brackets):

Sub-compact Car: Toyota Prius c (Honda Fit, Kia Soul)
Compact Car: Subaru XV Crosstrek (Honda Civic, Subaru Impreza)
Mid-size Car: Toyota Camry (Honda Accord, Subaru Outback)
Full-size Car: Toyota Avalon (Dodge Charger, Chrysler 300)
Entry Luxury Car: Volvo XC70 (Lexus IS Series, Lexus ES Series)
Luxury Car: Audi A7 (Audi A5, Lexus GS Series)
Premium Luxury Car: Porsche Panamera (Mercedes-Benz CLS-Class, Lexus LS Series)
Premium Sports Car: Porsche Boxster (Porsche 911, Nissan GT-R)
Sports Car: Dodge Challenger (Audi TT, Ford Mustang)
Small Pickup: Toyota Tacoma (Nissan Frontier, Honda Ridgeline)
Full-size Pickup: Toyota Tundra (GMC Sierra HD, Chevy Avalanche 1500)
Minivan: Honda Odyssey and Toyota Sienna (Nissan Quest)
Full-size Van: Mercedes-Benz Sprinter (Nissan NV Van, Ford E Series Van)
Compact Commercial Van: Nissan NV200 (Dodge Ram Cargo Van, Ford Transit Connect)
Compact SUV: Jeep Wrangler(Nissan Xterra, Toyota RAV4)
Mid-size SUV: Toyota FJ Cruiser (Toyota 4Runner, Toyota Highlander)
Full-size SUV: Toyota Sequoia (GMC Yukon XL, Chevrolet Suburban)
Compact Luxury SUV: Audi Q5 (Mercedes-Benz GLK-class, Volvo XC60)
Mid-size Luxury SUV: Porsche Cayenne (Lexus GX Series, Lexus RX Series)
Full-size Luxury SUV: Mercedes-Benz G-Class, (Land Rover Range Rover, Lexus LX Series)

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