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Canadian Black Book has unveiled its 2018 Best Retained Value Awards with 20 vehicle categories and three overall brand winners. This year, 2014 model year vehicles were measured, with overall industry average retain value being at an all-time record of 53 per cent (up two per cent over the previous record).

“What a great year for retained values,” says Brad Rome, President, Canadian Black Book. “That said, the feeling is that we are getting close to the turning point where values are going to begin to retreat. Market conditions, most notably the increase in supply in the U.S. and Canada is expected to put downward pressure on prices moving forward.”

This year, 282 vehicles were measured. Top performers this year were: Jeep Wrangler, which retained 91 per cent of its original MSRP, and won its category for the eighth straight year; Chevrolet Corvette retained 88 per cent; Toyota FJ Cruiser retained 86 per cent, and won its category for the seven of last eight years; and the Toyota Tacoma which retained 81 per cent and has won its category nine straight years.

“If you are the owner of one of these award winners and hold a loan or in some cases even a lease for the vehicle, you could be in a better position when it comes time to get into a new vehicle,” says Brian Murphy, VP Research and Editorial, at Canadian Black Book. “High depreciation, the single most expensive cost of owning a vehicle, can be a back breaker, especially if you are in a long-term loan, holding many consumers in negative equity where their vehicle is worth less than the outstanding amount due on the loan for almost the entire term of the loan.”

Overall Brand Award winners were: Toyota for Car and for Truck/Crossover/SUV, and Porsche for Luxury. Toyota won eight categories and had 14 total mentions (top three in a category), FCA had four category wins and seven mentions, GM had two category wins and six mentions, and Mercedes-Benz had three category wins and seven mentions.

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