GMC has announced it will be offering an electric version of its Sierra pickup. The pickup will compete in an increasingly crowded segment, with as many as a dozen different battery -electric pickups coming by mid-decade from legacy OEMs as well as new companies like Tesla, Rivian and Bollinger. According to Duncan Aldred, head of GMC, there is room for all comers. “It is, obviously, a huge segment, and a segment that hasn’t had many entrants until now.” While GMC sees itself as a “premium” truck brand, it has increasingly been pushing into the luxury segment, with nearly half of its sales coming from the Denali and AT sub-brands. As well, the GMC Hummer EV Edition 1 will start at $105,595(USD). The electric version of the Sierra will likely target a more conventional truck buyer, similar to who the Chevrolet electric Silverado will target. While Aldred would not reveal details as to when the electric Sierra will be at dealers, it's widely expected to be around late 2023 or 2024.