Ford recently announced the launch of the F-150 Lightning electric pickup truck, which it plans to formally reveal on May 19th at the Ford World Headquarters in Dearborn, Mich., during a livestreamed event, according to a company press release.

The F-150 Lightning brings new innovation, technologies and capabilities to the F-Series. The reveal takes place at 9:30 p.m. EDT, May 19, from Ford World Headquarters and will be broadcast live with 30+ ways to watch across physical and digital destinations. Those include the Ford Facebook and YouTube channels, Twitter, key national publications as well as 18 out-of-home locations such as Times Square in New York City and Las Vegas Boulevard.

“Every so often, a new vehicle comes along that disrupts the status quo and changes the game … Model T, Mustang, Prius, Model 3. Now comes the F-150 Lightning,” said Ford President and CEO Jim Farley in the press release. “America’s favorite vehicle for nearly half a century is going digital and fully electric. F-150 Lightning can power your home during an outage; it’s even quicker than the original F-150 Lightning performance truck; and it will constantly improve through over-the-air updates.”

Production of the F-150 Lightning begins next spring at the all-new Ford Rouge Electric Vehicle Center. 

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