CEI, an accident management service company, shares strategies to improve driver safety in CAF's April/May 2018 Safety Issue 

Successful fleet safety programs need to be driver focused. CEI, an accident management service company, shares strategies to improve driver safety.

Accident rates, no matter their level, are the bane of a fleet manager’s existence. Compounding the issue is the fact that driving for a living among professionals is ranked as one of the top ten causes for workplace deaths. In the face of this, how do fleet managers work to create a safer work environment for their drivers? In trying to solve the problem, what tools and training methods are available to the fleet manager that they can use to help drive down accident rates for their fleet operations? Further, what safety programs can a fleet manager implement that will deliver real results beyond the bare minimum and encourage drivers to make smart, safer decisions?

Choosing the right tools

Where can a fleet manager begin to identity true risk levels from which to begin implementation of an effective driver safety program? Starting with MVRs and accident history data will begin to define driver risk levels for analysis. In so doing, this will allow fleet managers to identify which drivers need the most training and attention. Use of telematics will also further define issues by recording specific behaviors for individual drivers and entire fleets that put them at risk. These would include speeding, harsh cornering and other risky driving habits. With the cumulative collection of data from accidents, MVRs and telematics, it quickly becomes apparent that there is a massive amount of data that can overwhelm an individual fleet manager resulting in little or no corrective action taken. Highly effective Data management tools are the solution.

Fleet safety programs need to be driver focused

A safety program implemented by a fleet driver management company can only be most effective if it focuses on driver’s needs and behaviors. Safety efforts will be strengthened by highlighting accident trends, leveraging accident histories and providing expert consultation and driver training. Programs such as CEI’s DriverCare Fleet Safety Program manage all aspects of the data in order to alleviate the overwhelming amount of analytical burden placed on fleet managers to implement and manage an effective fleet safety program

Drivers need an ongoing stream of safety communications

To keep drivers focused on safety issues, they must be constantly reinforced with regular safety communications that offer variety to keep them engaged. Content such as custom training modules, original and interesting blog content, as well as a large catalog of training programs can be delivered in effective bursts to keep driver’s attention and help them be proactive in improving their safety behaviors. In that regard, driver focused safety programs must also be designed to allow easy assignment of driver training and have the ability to enforce and substantiate that drivers are completing training on aregular basis. A truly effective driver safety program can only be realized when there is a singular and intensive focus on accident rates, driver risks and safety issues as they relate to individual drivers and the entire fleet as a whole. This will highlight and allow analysis of negative trends and data occurring within the fleet, thereby allowing corrective action to be applied. Fleet managers need to ensure the fleet management company they work with is doing all they can to give the company’s safety goals the attention and support they deserve.

A strategic partner

A trusted safety services provider should be considered a strategic partner for any fleet manager. As a true safety resource, every fleet manager should expect guaranteed efficiencies through automated functions, ease of use, complete transparency, cutting edge technologies and expert consultative services. When choosing a safety services provider, look for one that can deliver multiple streams of data collection – MVRs, accident histories, telematics, and so on – that are automatically analyzed and codified to create driver risk levels. These risk levels allow for remediation and ongoing education, which the program should support via driver engagement programs, customized videos and gamification. CEI believes that no fleet manager should be put into a position to handle fleet safety on their own. Driver safety is simply too important and demands an experienced services provider to help the fleet manager champion the need for a comprehensive driver safety program. 

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