The Kicks is being marketed to millennials, and the marketing team wants it shown as expressive, bold and youthful.
The Kicks is being marketed to millennials, and the marketing team wants it shown as expressive, bold and youthful.

The 2018 Nissan Kicks hits the streets this June as the newest entry in the compact crossover market. Kicks is the sixth member of the Nissan crossover and SUV line up, joining the best-selling Rogue and Qashqai. Nissan hope the vivacious Kicks will be a great fit for the fleet market along with its popular siblings. The Kicks is marketed to city living consumers and plays to millennial interests including affordability, singularity and connectivity. Nissan says the Kicks starting MSRP of $17,998 makes it the most affordable vehicle in the crossover segment and features best-in-class fuel economy at 6.6L/100km and 7.2L/100km combined.

Kicks combines creativity with practicality by blending classic Nissan design signatures with modern accents. The Kicks features Nissan’s V-Motion grille, boomerang headlights, taillights and floating roof. The floating roof has been exaggerated, giving consumers the option for 5 different dual-tone body and roof colour schemes for eye-catching appeal.

Front seat occupants face Nissan’s “Gliding Wing” dashboard design, dominated by a centrally mounted 7.0-inch full colour display housing a comprehensive infotainment system with available Apple CarPlayTM and Android AutoTM smartphone connectivity. Satiating the appetites of music lovers, the Kicks SR premium package includes the new Bose Personal Plus Sound system. The system delivers a driver-focused listening experiencing using 360 degrees of sound. This capability is leveraged by a pair of lightweight Bose UltraNearfieldTM neodymium speakers located inside the Kicks’ driver’s seat head rest.

The Kicks 7.0 inch ground clearance makes city navigation easy as well as in more adventurous conditions. Kick’s 5 passenger seating, best-in-class front leg room, and NASA inspired Zero Gravity Seats makes any long journey comfortable and enjoyable. Every 2018 Kicks comes with a standard 1.6-litre DOHC 16-valve 4-cylinder with Continuous Variable Valve Timing Control System (CVTCS) engine rated at 125 with 115 lb-ft of torque. Kicks is offered in front- wheel drive only.

According to Nissan, Kicks is the only vehicle among its competitors to offer standard Intelligent Emergency braking below $18,000. Automatic Emergency Braking with Forward Collision Warning is standard on all grade levels. Kicks SR adds Blind Spot Warning and Rear Cross Traffic Alert.

“This emerging CUV class is exploding with new entries for a very good reason – the combination of flexible utility and high value is ideal for active, urban new vehicle buyers,” said Steve Rhind, director of marketing, Nissan Canada Inc. “Where the new Nissan Kicks stands out is with its bold style, personal technology, value and anticipated excellent fuel economy.”

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