First Drives Years

2019

With the small truck and SUV segment continuing to dominate in Canada, BMW made the timely decision to enter the highly lucrative segment with their largest SUV ever. The 2019 BMW X7...
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Audi’s newest A6 luxury sedan has matured over seven generations to become a serious expression of driving satisfaction. In 1964, Auto Union GmbH was acquired by Volkswagenwerk AG...
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Story by Howard J Elmer The banner headline for this story should be “Chevrolet introduces its first small diesel for use in the Silverado 1500”.  However, while a good news story for...
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The HD pickup truck market segment is growing.  Recreational vehicles keep growing and the needs of for-business owner/operators demand increased HD capacity. Rest assured Detroit is...
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Possibly the most interesting thing about the new Chevy Blazer is the marketing campaign. GM has perceived an unexploited niche in the just-divorced or empty nesters of Canada –...
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The promotion of the new GMC Heavy Duty trucks fits nicely with the brand’s “professional grade” tagline.  That label of course refers to level of engineering found in these vehicles...
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For 28 years the Ford Ranger was a key player in the mid-size pickup truck market.  Its size and price were an attractive alternative to the full-size trucks available from 1983 to...
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