Canadian Black Book is pleased to announce the promotion of Yolanda Biswah to the role of Senior Vice President and General Manager. In this role, Biswah will be responsible for the day-to-day operations of Canadian Black Book, with oversight that includes building sales strategy, spearheading new products, and maintaining strong customer relationships.
With over 28 years of sales and customer support management, Biswah has spent 16 years in the automotive industry. In 2015, she joined Canadian Black Book as the Director of Sales and Customer Experience. In 2020, she was promoted to the Vice President of Sales, Data Licensing. In her new role, Biswah will continue to report to Jared Kalfus, EVP of Revenue at Black Book.“It has been an honor to watch Yolanda’s professional growth since she joined Canadian Black Book. I look forward to seeing where she leads the brand next,” said Kalfus. “She is an asset to not only our company, but to the industry as a whole.”