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John Vernile has been named as Director, Regional Operations at Mitsubishi Motor Sales of Canada, Inc. Vernile will oversee the regional operations team, dealer development and the commercial field group.

“In the most pivotal year in our company’s history, John brings to our organization a rare combination of experience that will help our team push forward to the next level. With two all-new market-leading products just launched, a strengthened team and a laser-focus on our customers, we’re looking to achieve double digit growth for our company and brand,” said Tony Laframboise, President and CEO, Mitsubishi Motor Sales of Canada Ltd.

Vernile has nearly 40 years of automotive industry experience in sales, operations, marketing, and customer services. He has worked for a variety of OEMs, most recently as Director of Sales.

“It is an exciting time to be joining the Mitsubishi Motors team in Canada, one filled with opportunity. I look forward to helping the company to bring a new brand vision and presence to the marketplace,” said Vernile.

Mitsubishi is also expanding its operations senior team to three divisions: Quebec, Ontario/Atlantic, and Western Canada. As a result, Barb Collins has been named as Regional Manager, Ontario/Atlantic. She had previously been with Mitsubishi from 2010 to 2013, having worked most recently at another OEM.

Daniel Dallaire is now Regional Manager, Quebec, he has been with Mitsubishi operations for 15 years. Western Regional Manager will be named at a later date. All regional managers will report to Vernile.

In addition, Steve Browning has been named District Sales Manager in Ontario. Browning worked for Mitsubishi Motors from 2002 to 2013 in various capacities including as DSM. Jeff Burton has been named as Manager, Digital Marketing. Burton has 12 years of advertising and digital marketing experience, five in the automotive industry.

John Vernile
John Vernile
Barb Collins
Barb Collins
Daniel Dallaire
Daniel Dallaire
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