Volkswagen Group Canada recently announced the appointment of Pierre Boutin, current head of Volkswagen France to lead Canadian operations beginning Jan.1.
Boutin, a Canadian citizen who was previously the head of VW in Russia, follows Daniel Weissland as CEO of VW Canada.
“It is a tremendous opportunity to be coming back home to lead the transformation of our company with such a talented and dedicated team,” Boutin said in a statement. “The Canadian automotive landscape is rapidly changing, and the Volkswagen Group is looking to play a bigger part.“
Boutin has extensive experience in the automotive industry working for other OEM’s like Nissan and Ford. He holds a bachelor’s degree with a marketing specialization from Université Laval in Quebec City.