Audi announced it would invest 14 billion euros through 2023 in electric mobility, digitalization and autonomous vehicles. This includes investments in property, plant and equipment as well as research and development. The company said in a statement that overall, the company’s total projected expenditure for the planning period of the next five-year amounts to 40 billion euros.
Starting with the Audi e-tron, the brand’s first all-electric SUV, the company will launch numerous electric cars in the coming years. By 2025, Audi will offer approximately 20 electrified models, about half of which will have all-electric drive systems. At the same time, Audi is pushing forward with the digitalization of its automobiles and plants, and is expanding its business model with new digital services such as “functions on demand”.
“This planning round bears a clear signature: We are taking a very systematic approach to electric mobility and will be much more focused in future. We are consistently prioritizing our resources for future-oriented products and services that are highly attractive and relevant to the market,” says Bram Schot, temporary Chairman of the Board of Management of AUDI AG. “With models such as the recently presented Audi e-tron GT concept, we want to electrify people again for Audi and at the same time be an agile and very efficient company.”