FCA Canada closed the fourth quarter of 2019 with a significant sales increase of 14 per cent. For the full year, 223,101 vehicles were sold, with the Ram brand leading the way, achieving six-figure sales.
"The fourth-quarter and full-year sales results for 2019 reinforce the particular strengths of our Ram and Jeep® brands,” said Reid Bigland, FCA Canada President and CEO. “It’s our focus on building great products that have delivered not only Ram brand’s second best sales year on record, but also the best year ever for Jeep products like the legendary Wrangler and Grand Cherokee.”
The fourth quarter of 2019 saw a 27 per cent sales increase for the Ram brand. Sales were 22,452, as compared with sales of 17,702 in the same period of 2018. Within the brand, total Ram pickup truck sales totaled 21,439, an increase of 28 per cent over the fourth quarter of the prior year.
For 2019 calendar year, total Ram brand sales rose 14 per cent, notably cresting 101,000 units, resulting in the second best sales year on record.
For Jeep brand, the final three months of 2019 were highlighted by a sales increase of 10 per cent, totaling 13,767 units. This was led by the Jeep Wrangler, up 57 per cent for a new fourth-quarter record. The Jeep Grand Cherokee also saw its sales rise 38 per cent to 19,459 units, versus 14,104 in 2018, and the Jeep Wrangler grew its annual sales by 4 per cent to 25,659 units.