Fiat Chrysler Automobiles and France's Peugeot jointly announced on Wednesday that the new corporate entity formed from their forthcoming 50-50 merger would be called "Stellantis."
"STELLANTIS," the carmakers said in a statement, using all-caps for the name, "is rooted in the Latin verb 'stello' meaning 'to brighten with stars.' It draws inspiration from this new and ambitious alignment of storied automotive brands and strong company cultures that in coming together are creating one of the new leaders in the next era of mobility while at the same time preserving all the exceptional value and the values of its constituent parts."
Stellantis, the company said in a statement would be used "exclusively at the Group level, as a Corporate brand." The companies' respective brands would remain unchanged. FCA and Peugeot have been working with the Publicis Group on the new overarching identity.