Fiat Chrysler Automobiles has scored three segment wins in the Automotive Loyalty Awards by HIS Markit. The awards, marking their 24th year, are given annually to recognize manufacturers who demonstrate superior performance in customer retention.
The Ram 1500, 2500 and 3500 were recognized by IHS Markit for having the highest model loyalty in the pickup segment for the 2019 calendar year. Chrysler Pacifica earned honors in the van segment and Jeep® Grand Cherokee in the SUV segment. Of the 15 category winners, FCA had the most vehicles taking the top spot in their respective segments with three awards.
“Congratulations to FCA for their efforts on customer retention for these models,” said Joe LaFeir, senior vice president and general manager, automotive, at IHS Markit. “We honor their commitment and focus on this important strategy in this truly competitive environment.”
The Automotive Loyalty Awards by IHS Markit are based on an analysis of nearly 17.5 million new vehicle registrations during the 2019 calendar year. Loyalty is determined by IHS Markit when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same make, model or manufacturer.
IHS Markit analyzes loyalty throughout the year and regularly works with its customers to effectively manage owner loyalty and conquest efforts through in-depth research and analysis of automotive shopping behaviors, related market influencers and conquest and retention strategies.