General Motors has announced its strategy to offer EV technology beyond its own portfolio and automotive applications more broadly, one component at a time. This approach will enable GM to expand its reach to a larger, more diverse group of commercial customers, helping organizations meet the growing demand for zero-emissions technology while achieving their own sustainability targets.
Examples of initial EV component sets that GM will begin introducing include:
- Chevy Performance and Aftermarket: The upcoming Electric Connect and Cruise eCrate Package represents an exciting opportunity for GM to extend EV technology to the aftermarket, enabling customers to work with qualified installers through GM’s electric specialty vehicle modifier (eSVM) program who have been properly trained to replace a vehicle’s traditional internal combustion engine with a fully electric propulsion system. GM’s demonstrated proof-of-concept electric conversion vehicles include the E-10 pickup, K-5 Blazer-E, eCOPO Camaro, and Project X built in collaboration with Cagnazzi Racing’s eCrate Solutions Group.
- GM Powered Solutions: GM Powered Solutions will begin introducing tailored electric component sets and will leverage the resources of GM’s Powered Solutions team to actively identify opportunities that could benefit from electrification and will work to strategically integrate the latest EV technology into custom applications. Additional information about GM Powered Solutions is available here.
- Ground Support Equipment: In a strategic collaboration with Textron Ground Support Equipment Inc., a Textron Inc. (NYSE: TXT) company, GM will provide EV components to electrify Textron GSE’s TUG™ line of baggage tractors, cargo tractors and belt loaders. GM will provide technology to Powertrain Control Solutions, which will integrate the components into lithium-ion electric powertrains for TUG equipment, assisting in the electrification of ground support equipment for use in airports globally.
- Marine Propulsion: In addition to supporting existing GM Marine customers, GM’s strategic investment in Seattle-based electric watercraft company Pure Watercraft represents an opportunity to bring EV technology to the marine industry and help preserve enjoyment of the outdoors for future generations. Together, the two companies will develop and commercialize battery electric watercraft to accelerate the transition to electric mobility.
Electrification components are part of GM’s effort to extend the performance and benefits of zero-emissions technology to new industries and serve as a natural extension of GM’s growth strategy.
Additional extensions include:
- GM’s HYDROTEC fuel cell commitments and co-development agreements
- Ultium Platform applications and co-development agreements
- Ultium Charge 360
- Ultifi software platform
“Our customers will benefit from GM’s vast network of resources, support and experience as an innovator in the electrification space” Hester said. “As we advance our Ultium Platform and other zero-emissions technologies, we anticipate smaller, more affordable, and more flexible components and offerings over time.”
Additional information and specific product applications for each opportunity will be disclosed at a later date.