Nothing ruins a holiday surprise like a compromised hiding spot. In a new survey from Buick, 60 percent of the U.S. parents polled had a holiday surprise ruined because a child or significant other discovered where they’d hid the gift. And many of those parents would consider using their cars to help avoid future gift-giving disappointment.
Buick worked with The Harris Poll to ask 1,000 U.S. parents how they could use their vehicles during the holidays as a helpful tool. Here are some key findings:
- 82 percent try to find new places to hide holiday gifts every year.
- 79 percent say that hidden storage compartments in vehicles are clever hiding spots.
- 25 percent have used a friend or family member’s vehicle for holiday shopping because it had more storage or space for gifts.
- 23 percent have paid to ship gifts because they didn’t have space to transport them.
- Of those who hadn’t used their vehicle as a hiding place before, 60 percent said they would if their vehicle had more storage.
Buick noted that since most of its new cars are equipped with Amazon Key In-Car Delivery, those gifts can be dropped off right into their hiding spot.