Subaru Canada, Inc, (SCI) opens its spring selling season, announcing its best-ever March sales result. The Crosstrek and Outback led the way, and with strong performances throughout the entire Subaru lineup, Subaru achieves 5,386 vehicles sold.
Subaru's March sales performance marks a 94.3 per cent increase compared to the same month last year and represents SCI's best March on record as the brand hopes to continue its strong sales momentum.
Leading the way, the refreshed Crosstrek achieved a record March selling 2,166 units, which represents a massive 196.3 per cent surge over the same month last year. Outback also did the same, posting 1,134 units sold, an 86.8 per cent jump versus March 2020. In fact, there were strong performers up and down the Subaru lineup. The Ascent recorded 342 vehicles sold (+102.4 per cent), Forester sold 1,091 (+75.7 per cent), the Impreza was up 1.2 per cent, Legacy too at 1.0 per cent and the iconic BRZ sored with an 84 per cent increase over last year.
This performance comes after SCI announced the new 2022 Outback Wilderness: the most rugged and capable Subaru yet. This SUV alternative combines car-like drivability and handling with a new level of ruggedness, designed to provide even more capability while not sacrificing the balance of comfort on everyday roads. Outback Wilderness takes the legendary model to new heights, focusing on a more adventurous lifestyle – giving the ability to travel further and higher than ever before.
This past month, SCI also announced that it was honoured in three major categories of the 2021 Kelley Blue Book Brand Image Awards, including Best Overall Brand, Most Trusted Brand and Best Performance Brand. With this year's acknowledgement, Subaru has now won Most Trusted Brand for seven consecutive years, in addition to its second consecutive and fourth time for Best Overall Brand award and five total Best Performance Brand awards.
Regionally, Subaru had support from all Canadian areas as the Atlantic, Ontario, Quebec and Western provinces each achieved their best ever March on record.