A new study by the American Automobile Association (AAA) shows that the name given to an advanced driver assistance system (ADAS), shapes the perception of the driver using it.  Researchers at the AAA Foundation for Traffic Safety found consumers who get information about these systems focusing on their convenience and capabilities while minimizing limitations tend to believe the technology possesses more capabilities than it actually does. Unsurprisingly, more balanced information, particularly the name, lowers the expectations of the system’s abilities. As a result of the study, AAA warns that a false sense of system capabilities created by marketing campaigns can lead to dangerous scenarios on the road.

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