Ram and Dodge finish 1-2 among mass-market brands, helping FCA US LLC achieve the greatest year-over-year improvement of any auto maker in the 2019 J.D. Power Automotive Performance Execution and Layout (APEAL) Study™.
In addition, Ram records the largest uptick among any of the 33 brands in the annual study, which measures the emotional attachment customers develop for their vehicles.
“These outcomes validate our continuing focus on the voice of the customer,” says Mark Champine, Head of Quality, FCA North America. “We have listened, and we are still listening – more intently than ever.”
Ram, FCA’s high-volume truck line, tops the 18-brand mass-market category with 851 out of a possible 1,000 points. The company’s 20-point year-over-year improvement is the greatest of any auto maker in this year’s study. It also exceeds the industry averages for both mass-market and premium-market auto makers.
The Dodge brand followed closely with 848 points, with the performance of its three popular models.
For the second time in three years, the Dodge Challenger earned bragging rights in the Midsize Sporty Car category. The Challenger topped the same category in this year’s J.D. Power Initial Quality Study™.
Holding down second spot in the Midsize SUV and Large Car categories, respectively, are the Dodge Durango and Dodge Charger. The Chrysler Pacifica also earned runner-up honors among minivans.
The J.D. APEAL Study evaluates customer feedback on 77 vehicle attributes, from throttle response to seating comfort.