One in five Torontonians (20 percent) would consider getting rid of their household vehicle and using a carsharing service as a replacement. Of that 20 per cent, Millennials were most likely to make the switch, with 25 percent claiming they would reconsider household vehicles for the right carsharing alternative; 16 percent of Gen Xers and 15 percent of Baby Boomers said the same.

"Currently, 87 per cent of Torontonians own a vehicle. As technology evolves and Toronto becomes a smarter and more mobility-driven city, it's clear that there's a desire for new ways of moving around", said Marco Viviani, Vice President of car sharing service Communauto, which sponsored the research.

"Carsharing complements transit and active transportation to provide affordable, flexible and eco-friendly mobility, reducing congestion and pollution. That's why we're thrilled to be working with the City of Toronto as the first participants in its new carsharing pilot project. This report confirms what we observed on the field, the rapid adoption of the service by Torontonians that led us to enlarge the service area after just 3 months."

The report went on to find that 12 percent of Toronto's drivers have tried carsharing, and that nearly half of the city's population (49 percent) are open to using such a service.

Communauto FLEX launched in Toronto with 200 Hyundai Accent hatchbacks in November 2018, servicing an area of close to 50 square kilometres in the downtown core. The free-floating parking zone spans to High Park and Runnymede in the west, Dupont and Mortimer in the north, and Victoria Park in the east.

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