Toyota has been a recognized leader in the hybrid and plug in hybrid market since it launched the Prius in 1997, sowing the ground for the rise of electric vehicles. Despite its first mover advantage, the OEM has been reluctant to dive headfirst into the BEV fray, instead advocating for a multi -faceted approach to emissions reductions. This prudent approach was reiterated by Akio Toyoda, the company’s president, recently in an article where he said, “people involved in the auto industry are a silent majority. That silent majority is wondering whether EVs are really OK to have as a single option. But they think it’s the trend so they can’t speak out loudly. Because the answer is unclear, we shouldn’t limit ourselves to just one option.” In support of that belief Toyota has a new prototype hydrogen Internal Combustion Engine vehicle called the Corolla Cross H2 Concept. The vehicle is powered by the 1.6 liter turpo-charged three cylinder engine used in the Toyota GR Corolla and GR Yaris, converted to use hydrogen as fuel. Learning from its experience with the Toyota Mirai , a Fuel Cell Electric Vehicle, the Corolla Cross H@ employs a thick armoured fuel tank to hold the highly flammable hydrogen fuel. The benefits over an EV include longer range and faster refueling times, as well as a reduction in the use of rare earth metals used in the cells of battery packs for EVs. The Corolla Cross H2 concept is currently going through real world evaluation, including winter testing in Northern Japan.