Canadians can now order a new Volvo using their smartphone and for a monthly fee Volvo will maintain the car and offer roadside assistance along with other series.
The CARE BY VOLVO subscription includes services like winter tire installation and storage, 24/7 roadside assistance, and a concierge service that assists CARE BY VOLVO subscribers through every step of the process including coordinating delivery with their local Volvo retailer.
"Traditional models of ownership need to be challenged and that's exactly what we're doing with CARE BY VOLVO," says Alexander Lvovich, Managing Director, Volvo Car Canada Ltd. "The subscription service combines the benefits of tomorrow's technology with the everyday needs of people today – more time for the things they love, fewer distractions, and a clearly defined and predictable cost."
The first two cars available in Canada through the CARE BY VOLVO subscription are the all-new Volvo V60 wagon, and the all-new Volvo S60 sports sedan. Subscription pricing starts at $949 plus tax per month. The subscription price provides the following suite of services:
- Professional maintenance
- 24/7 roadside assistance
- Winter wheels and tires
- Winter tire installation and storage
- Wear-and-tear protection
- Appearance protection
- Road hazard protection
- Concierge services
Ability to upgrade every 12 months
Through CARE BY VOLVO, the subscriber has the ability to upgrade to a new Volvo, free of charge, as early as 12 months or keep their existing vehicle for the full 24-month subscription.