The Jeep Wrangler and Ram ProMaster full-size vans were named winners of the 2020 Canadian Black Book Best Retain Value Awards (CBB).
For Jeep Wrangler, the 2020 award marks a decade of earning the “Best Retained Value”, title in CBB’s Compact Sport Utility category. Ram ProMaster, meanwhile, claimed 1-2-3 dominance in the Full-Size Van category, with top 3 wins for the 3500, 2500 and 1500 models.
The annual Canadian Black Book Best Retained Value Awards recognize vehicles that have retained the greatest percentage of their original MSRP over the past four years (since 2016). CBB’s awards program – now in its 13th year – guides consumers looking for vehicles that hold their value best, thereby reducing the total cost of ownership, a critical purchasing consideration. For 2020, the awards program analyzed cars and trucks in 23 categories, plus three overall brand categories.
“It has been an impressive year for FCA in our Canadian Black Book Awards. The ten year run of wins for the Wrangler is extraordinary as is the category dominance in Full-size Van with Ram vans placing first, second, and third,” said Brian Murphy, Vice President, Research & Editorial, Canadian Black Book. “Canadian Black Book would like to congratulate FCA on a fine showing and an overall excellent lineup of vehicles.”
“Whether it's Jeep Wrangler, that tackles the world’s toughest terrain, or Ram ProMaster that makes hard-working Canadians' jobs easier, capability and quality matter to consumers,” said Reid Bigland, President and CEO, FCA Canada. “CBB Best Retained Value Awards recognize these desirable traits and the role they play in a vehicle purchase decision. We’re proud to mark 10 years of awards for Wrangler and a 1-2-3 category sweep for ProMaster.”